A fair question about Postmedia and the Canadian Association of Petroleum Producers

So, to recap, we have in Vancouver two major dailies owned by the same company which has (or had in 2013) a partnership with the Canadian Association of Petroleum Producers to “leverage all means editorially, technically and creatively to further the critical conversation” on the “importance of energy to Canada’s business competitiveness”.

In Postmedia daily #1 we have an editorial strongly in favour of corporate grants to our education system by a petroleum company.

In Postmedia daily #2 we see an op-ed by an individual who has in the past received an honorarium from the CAPP and who is vocal in support of developing Canada’s petroleum industry, equating it with patriotism.

Undoubtedly Postmedia journalists retain full editorial independence and any hint that this could be a real or perceived conflict of interest arising from the aforementioned partnership with the CAPP is ridiculous and if you do have questions you’re probably a troll or a bully.

Move along.

UPDATE: Paul Chapman of The Province and Jeff Lee of The Sun thoughtfully weighed in on the subject of the CAPP partnership on Twitter and insist, and I believe them, they have never felt any pressure to change, modify or ignore a story, etc.

But this isn’t so much about the newsroom than the editorial room and business operations. It’s about who gets to appear in the op-ed pages and when. And the safeguards in place. For example, on Dec. 4, 2013 an advertorial ran without attribution on the Vancouver Sun entitled “Born to the Challenge: Janet Holder’s B.C. roots make her the perfect lead on Northern Gateway.” It was only when a rebuttal was submitted that we, the public, found out that it was advertising. Another advertorial ran without attribution in the Postmedia owned Regina Leader-Post in error.

Similarly, management at the Globe and Mail during contract negotiations proposed newsroom staff write advertorials. (This was successfully fended off by the union).

How is the public to perceive all this? That’s really the question. It is really so outrageous to wonder that a media company in financial difficulty, that has slashed newsroom budgets and staff, might balk at crossing a group that has a strategic partnership?

As the another outlet’s code of Standards and Practices note: “The trust of the public is our most valued asset. We avoid putting ourselves in real or potential conflict of interest. This is essential to our credibility.”*

*Something noted by Kirk LaPointe, in another career.

UPDATE 2: Tom Hawthorn reminds us of the time Dan Murphy’s cartoon was pulled at the Province after pressure from Enbridge.

“‘If it doesn’t come down, Enbridge says they’re pulling a million dollars worth of advertising from Postmedia, and if it doesn’t come down, I, Wayne Moriarty, I’m going to lose my job,’” Murphy said Moriarity told him.

UPDATE 3: 

As mentioned, isn’t that the real danger?

FINAL UPDATE: While the issue of the advertorial remains, it should be noted for the record that The Province gave space yesterday to Emma Gilchrist of DeSmogBog to write a rebuttal of Vivian Krause’s op-ed AND the Sun issued the following correction to it’s editorial:

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